Members First announces Reid Lundeen’s promotion to Vice President of Lending!

Members First is proud to announce Reid Lundeen’s promotion to our Leadership Team as the Vice President of Lending!

As Vice President of Lending, Reid will spearhead lending initiatives that benefit our membership and our organization by educating and empowering our lending leaders and teams through strategic, data-driven thought leadership.

“Executing a solid lending strategy is critical to the success of any financial institution,” said Amy Garver, Members First Chief Operations Officer. “Reid is well versed in drafting, implementing, and adapting lending initiatives to support our member’s changing needs during his time with our credit union. Having worked with him for many years, I am confident of the experience and knowledge he brings to this role and look forward to the ways he will further establish thoughtful lending options for our members.”

Reid previously served as our Assistant Vice President of Lending, where he was responsible for helping coach our lending team on providing the highest level of service to our members. He also updated our lending policies and procedures and managed our loan decisioning program.

“In my new role, I’m committed to finding innovative ways to serve the lending needs of our members and communities,” said Reid. “I look forward to ensuring that our loan products help our members address immediate needs and accomplish long term financial life goals.”

Investing in the communities where he lives and works is important to Reid. He is an avid supporter of the work being done by the American Diabetes Association, Moose Heart, and St. Jude’s. In his free time, Reid also enjoys bowling in a local league and golfing with friends.

Reid lives in Jenison, Michigan with his wife, Toni, and their two Siberian huskies, Kegan and Blue and two cats, Milo and Bella. He has 3 adult sons, adult step-son, adult step-daughter, and 5 grandchildren.

Reid has a Bachelor of Science in Business Administration from Central Michigan University. He has additional certifications through the Credit Union National Association, making him a Certified Credit Union Executive and Credit Union Business Lending Professional.