Members First Credit Union wins MemberXP 2021 Best of the Best award



MemberXP, a member experience solution from CU Solutions Group, has named Members First Credit Union one of their 2021 Best of the Best award winners.


The coveted Best of the Best awarded is given each year to credit unions that have consistently provided exceptional member service, as reported by their own members. Only the highest-performing credit unions utilizing the MemberXP platform are given this honor. The Best of the Best award is independently granted by MemberXP based on specific and rigorous criteria. Taking into consideration the extreme challenges of delivering extraordinary member service during a nation-wide pandemic and economic crisis, this year’s award winners reflect some of the most agile and responsive credit unions. Members First Credit Union was awarded the Best Loan Experience award.

MemberXP is a platform that allows credit union members to provide immediate feedback on the service they receive. Serving credit unions in the United States and Canada, MemberXP uses mystery shoppers and member surveys to gauge the overall member experience across multiple delivery channels, then deliver that data on an intuitive dashboard. The platform tracks specific experiences, such as applying for a loan, conducting a transaction — mobile, online or in branch — or opening a new account, and turns qualitative data into quantifiable and actionable information for the credit union.

“We are grateful for the special responsibility we have to serve the Michigan community and our 60,000 members through this unprecedented time. We have had a high expectation on our team this year. That they be a source of confidence for members in this time of uncertainty and change. That they adapt and respond to new membership needs,” said Carrie Iafrate, EVP of Members First Credit Union. “For them to be acknowledged and recognized by the membership as “Best of the Best” is the highest level of honor they could receive. It has been a challenging year for us all and they stuck to what they know; exceptional member service. We are very proud.”

Iafrate also recognized the role that their membership played in helping land Members First this distinction. She said, “We are thrilled to extend the biggest ‘Thank You!’ to our members as well. We appreciate that they have taken the time to give us such important feedback.”

"Throughout the last year, credit unions have once again shown they are willing to go above and beyond to connect and serve their members, no matter the challenges,” said Dave Adams, president and CEO of CU Solutions Group. “Every year the Best of the Best awards turns our attention to the trailblazers in our industry that are truly dedicated to delivering brand-defining experiences and unparalleled member service dedication.”


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